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WXXI Public Broadcasting Council logoWXXI Broadcasting Council
Rochester, NY

WXXI Public Broadcasting Council is an award-winning broadcast family of services dedicated to serving the lifelong educational needs of its viewers. Through innovation, outreach, community partnerships, and diversity of programming, WXXI uses the power of broadcasting to educate and enrich the lives of people in Rochester, NY and beyond. WXXI operates WXXI-TV/HD and two additional digital TV channels, and an array of radio services, which include: AM 1370 (Rochester’s NPR news station), Classical 91.5/90.3 (Rochester’s only full-time classical music station), WRUR-FM in Rochester, WITH-FM 90.1 in Ithaca, NY and WEOS-FM 90.3 in Geneva, NY (all offering a mix of music and NPR news), HD radio services, and Reachout Radio, a service for those who are blind or visually impaired. WXXI's national productions include a documentary series on wine and food, and programs exploring arts, culture and history. WXXI has produced such award-winning programs as Restoring a Masterpiece: The Renovation of the Eastman Theatre, Rochester International Jazz Festival, Warrior in Two Worlds, Echoes from the Ancients, and Flight to Freedom. WXXI also produces Assignment: The World, an educational series that airs on 100 public television stations nationwide, and is the nation’s longest-running instructional television program. WXXI launched the national health series Second Opinion in 2004.


West 175 ProductionsWest 175 Productions, Inc.,
Seattle, WA

West 175 Productions is an award-winning independent production company specializing in all aspects of informational and educational programming for both broadcast and non-broadcast distribution. Formerly a division of West Media Inc., the company was launched in 1990 with the production of Kerr’s Kitchen, hosted by Galloping Gourmet Graham Kerr. Since then, the company has produced more than 600 episodes of original programming for both public television and cable television distribution. Experienced in managing multi-part series productions, West 175 productions include Great Food, Cucina Amore, Cucina Toscana, MasterChef USA, and World of Wildlife. West 175 was part of the initial development team for Second Opinion and has been involved in its production from the series’ inception.


University of Rochester Medical Center logoUniversity of Rochester
Medical Center
Rochester, NY

One of the nation’s top academic health centers, the University of Rochester Medical Center (URMC) forms the centerpiece of the University of Rochester’s health research, teaching, patient care, and community outreach missions. Within upstate New York’s premier healthcare delivery network, URMC patients benefit from the Medical Center’s robust teaching and biomedical research programs. With more than $250 million in annual external research funding, UR School of Medicine ranks in the top one-quarter of U.S. medical centers in federal research funding. Strong Memorial Hospital - a 750-bed, University-owned teaching hospital – is designated as a Regional Trauma and Burn Center and is home to Western New York’s only heart transplant program. It has won the National Research Corporation’s Consumer Choice for the last 15 years. URMC has been involved in Second Opinion since its inception.